problem 1: Describe the importance of segmentation. As well prepare in brief different bases of segmentation.
problem 2: What do you mean by the term market targeting? prepare in brief the process of assessing and choosing the market segment for targeting.
problem 3: prepare a detailed note on the market positioning with appropriate illustrations.
problem 4: Describe in brief the micro and macro environmental factors. As well prepare its impact on the marketing.
problem 5: Illustrate the term consumer behavior? Describe in brief its significance and application in marketing with exs.
problem 6: Describe the concept of need and motivation and its impact on the marketing.
problem 7: What do you mean by group dynamics? prepare in short different kinds of groups.
problem 8: Define the terms perception and sensation. Describe in brief selection, organization and interpretation of stimuli.
problem 9: prepare a detailed note on the social surroundings and its impact on the marketing?