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Goals & Objectives for E-Commerce Electronic Start Up

Our group will be creating a start-up e-commerce company. The company will have all of the capabilities of a firm such as Best Buy or Frys Electronics. Our company will sell electronic components such as computer and HDTV monitors, printers and Surround Soundsystems. We will also supply our customers with smaller items such as cables (HDMI, USB, Printer, Network, etc.).

Describe the goals and objectives in detail.

Goals:

To provide valued online customers with quick delivery of high quality electronic products.

To employ the latest in internet e-business technology in transacting online business.

Objectives:

To convey electronic products to customers within 24 hours.

(Note: this addresses "quick" delivery mentioned)

Increase the life span of electronic products that the company offers.

(Note: this addresses "high quality electronic products")

To continually upgrade the company with up-to-date e-business applications

(Note: this addresses "the latest in internet technology)

The goals and objectives of our company will be filtered down to all managers from upper management. Once a complete understanding of the goals and objectives are met from management, a timeline to achieve the goals will need to be put in place. Management will create projects and tasks associated with the plan and clearly state the goals and objectives their employees. In addition, training will be given and processes will be created. This process will be monitored to ensure quality and maintain focus.

Management will also be responsible for clearly communicating why these goals and objectives are important, what they mean to the company as well as providing a timeframe for completion. Developing the aforementioned processes and procedures is a critical step for management. Ensuring that the processes are easy to follow and all staff is well trained will guarantee a smooth transition.

Our company will continue to upgrade the e-business application to ensure that we stay on top of the latest and most efficient trends. Our applications will deliver functionality designed to make users' jobs easier. Taking an industry-specific approach will allow our company to provide industry-tailored software for our customers

Marketing Management, Management Studies

  • Category:- Marketing Management
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