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Describe the functions of channel of distributions

Principally a channel of distribution performs the below functions:

(a) It helps in establishing a regular contact with customers and provides them necessary information relating to the goods.

(b) It provides the facility for inspection of goods by consumers at convenient points to make their choice.

(d) It helps in financing by giving credit facility.

(e) It assists provision of after sales services, if necessary.

(f) It assumes all risks connected with carrying out distribution function.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9582882

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