problem 1:

Describe the different features of a good advertising copy.

problem 2:

Describe the functions of advertising and advertisement copy.

problem 3:

Throw light on the appeals in advertising and advertising copy.

problem 4:

How will you prepare copy for the print advertisement? Illustrate it.

problem 5:

Throw light on the Radio advertisement giving appropriate exs.

problem 6:

Throw light on the TV advertisement giving appropriate exs.

problem 7:

How Radio advertisements are distinct from Television advertisement? Illustrate.