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Answer the following problems.

problem 1) Describe the features of the efficient advertisement copy.

problem 2) “Attitudes can’t be altered through advertisements”. Do you agree? Justify your answer.

problem 3) Describe the classification of Headlines.

problem 4) How Head lines can be made efficient?

problem 5) Describe the functions of layout?

problem 6) What do you mean by copy testing? Describe.

problem 7) Describe the importance of colour in advertisement.

problem 8) What are story boards? Mention its role in television advertisements.

problem 9) prepare down the points which are to be considered while producing Radio commercials?

problem 10) Describe the methods of typesetting.

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