answer the following problems.

problem 1) describe the concept, scope and significance of Marketing.

problem 2) Describe the various types of Marketing philosophies in detail.

problem 3) Describe the EKB Model of Consumer Behaviour for formulating marketing strategies.

problem 4) Describe the elements of internal and external Marketing Environment.

problem 5) Describe PLC with special reference to Marketing Strategies.

problem 6) Describe segmentation, targeting and positioning strategies.

problem 7) Develop suitable Branding strategies for:

(i) Mobile phones

(ii) Toilet Soaps

problem 8) Describe the Marketing Research Process