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1) Middlemen are parasites. This charge has been made by many over the centuries. Is this probable to be the case in a competitive economic system? describe why or why not?

2) Suppose you are marketing manager of the medium sized manufacturing company. President has just made the statement "The distribution activity is not a concern of marketing department. The role of the marketing department is to sell the product. Let be rest of the company handle production and distribution."How will you reply to this statement? describe whether you agree or disagree with the statement and give explanation for your answer.

3) Salesmanship’s in-built with every attractive packing. Do you agree with the above statement? Expalin with the help of appropriate exs.

4) describe the factors which govern the selection of channels of distribution by a manufacturer.

5) Describe different kinds of marketing distribution channels used to reach final user of a product?

6) Describe the different physical distribution task which a company must consider for effectively marketing its products.

7) describe the concept of Channel of Distribution? prepare down its different functions?

8) prepare down the different services that are rendered by the wholesalers to the producers and retailers.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M910429

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