1) describe how company can use their databases for marketing their products?
2) describe the following term in brief:
a) Data warehouses
b) Data mining
3) Describe the different levels of the Relationship marketing.
4) ‘Relationship Marketing makes the strong economic, technical and social ties among the customers, suppliers for earning and retaining their business’ – Provide your comment on the above given statement.
5) Describe the main steps within the ‘Process of drawing and keeping the customers ‘.
6) Briefly describe the customer loyalty. Describe the factors that are influencing the customer loyalty
7) Describe the ‘CRM implementation roadmap’.
8) describe what is meant by the ‘Telemarketing’? Describe the different types of the Telemarketing
9) describe what is online marketing? Describe different types of data mining which are particularly germane to the CRM.