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problem 1: Summarize the benefits of efficient organization design and describe two organization structure options broadly used by companies operating in the international markets.

problem 2: Describe what you understand by the given terms:

a) Penetration pricing.
b) Test marketing.
c) International brands.

problem 3: Describe the contributions which distributors can make to the marketing of products in international markets and identify the assessment criteria you would use in choosing appropriate distribution channels.

problem 4: Identify the differences between product standardization and product adaptation and describe the factors to be considered in deciding whether to standardize or adapt products in international markets. Give exs to support your recommendations.

problem 5: Describe the contributions that international sponsorship can make to the marketing of products and services.

problem 6: Describe what you understand by the term comparative benefit and highlight its significance to international trade.

problem 7: prepare notes on three of the given methods of entry into international markets:

a) Licensing
b) Local manufacture
c) Direct exporting
d) Establishing overseas subsidiaries

problem 8: Identify the reasons for using protectionist measures in international markets and describe three protectionist measures.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94686

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