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problem 1:

To what extent can the Marketing Concept guarantee business success in a today’s highly competitive business environment?

problem 2:

(a) Illustrate the term market segmentation and critically determine the process and criteria for market segmentation.

(b) Make a distinction between market segmentation, targeting and positioning. Illustrate why do firms engage in segmentation and what are the benefits that a firm can gain from targeting.

problem 3:

(a) With suitable exs show how significant packaging is to the success of a product.

(b) Show how packaging relates to other elements of marketing mix.

problem 4:

a) Illustrate out the following terms:

i. Consumer

ii. Consumer Behaviour

b) Describe the consumer buying decision making process and discuss its significance for marketers.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M97832

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