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problem1) “Services have unique characteristics which make them different from Products”. Discuss. Also describe the significance of three extra Ps involved in services marketing apart from traditional 4Ps of marketing.

problem2) Describe the concept of PLC. describe the marketing strategies of four stages of the PLC.

problem3) Differentiate the following:

(a) Sales Promotion and Personal Selling.

(b) Branding and Packaging.

problem4) prepare brief notes on the following:

(a) Factors governing selection of the suitable distribution channel.

(b) Evolution process of Marketing Management Philosophy.

problem5) Briefly describe the following:

(a) “Mass Marketing is not the viable option to build profitable brand”

(b) “Price is the one element of marketing mix which produces revenue; other elements produce costs”

(c) “Personal Selling is only form of direct marketing”

(d) “Significance of green marketing is increasing”

(e) “In the sense, market segmentation is a strategy of ‘divide and conquer’.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92484
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