1) Describe the concept of Goods Service continuum with appropriate diagram and exs.
2) State and describe promotion mix with appropriate exs.
3) How personal selling is significant to:
a. business men
b. Customer and
4) What are the essential features, Constituents and components of products? Describe with appropriate exs.
5) What do you mean by marketing mix? Describe various elements (or components) of marketing mix
6) Describe the different Channels of distribution with appropriate diagram and exs.
7) describe briefly the objectives of Advertising.
8) What does physical distribution mean? Describe four significant decision areas in management of physical distribution.
9) prepare down the difference between advertising and personal selling.
10) describe the functions of Packaging in detail.