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prepare down a four to five page paper in which you:

Describe the company's advertising strategy and how it aligns with its marketing goals. Find out how the efficiency of the advertising will be measured. Describe the various promotional strategies which might be used in addition to advertising. Find out the best marketing research approach to measure the customer satisfaction with your company's product/service. Decide how gaps in customer expectations and experiences will be addressed Support your marketing plan with at least two reference sources which describe the nature of the assignment.

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