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Describe the business opportunity decision processes, as explored through the "roots of opportunity" (Mariotti & Glacken, 2013).

Articulate which decision process you used to devise your product or service.

Describe your process compellingly, and work to make it a story that reflects both your personality and your understanding of your market.

Answer the following questions in your story:

Can your product or service be turned into a business?

Where will the demand for your product or service come from?

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