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Answer the following problems.

problem 1) Describe the scope of advertising in the present day context.

problem 2) What is an advertising agency? How is it significant to an advertiser?

problem 3) describe the different steps involved in the preparation and execution of advertising budget?

problem 4) Why is it essential to evaluate advertising?

problem 5) What are the unethical aspects of advertising.

problem 6) Describe the socio-economic aspects of a advertisement?

problem 7) Describe the AIDA model of advertising communication.

problem 8) Advertising increases the cost of product. Do you agree?

problem 9) Describe the different types of advertising.

problem 10) prepare down the important features of retail advertising?

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