Describe strategic-level analysis and critical thinking

Assess and apply major tactical-level communication tools based on overall public relations plan strategy

Assess trends and anticipate implications for future communications needs and challenges

Predict changes that could have an impact on public relations practices

The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each unit.

Review the Assignments for this course, accessed by clicking on the "Assignment" tab at the top of your screen, and then selecting each Unit# - Assignment, reviewing the description, type, and deliverables. Explain your proposed approach for conducting research necessary to develop quality deliverables and explain how the information gleaned will support your career development in marketing management.

Please review the approach proposed by other students, providing objective feedback on opportunities for improvement.