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1) describe the necessary characteristics of a Product and describe the different product classifications in detail.

2) Describe the various marketing strategies during each of the four distinct stages of the Product Life Cycle (PLC) by taking suitable ex each from consumer and industrial products you are familiar with.

3) "Product positioning as the strategy of product-market integration has come to play the significant role." Do you agree? Justify with suitable exs.

4) describe Packaging. Describe different Packaging decisions in detail.

5) What are the various brand strategy options that are available to a company? describe their relative strengths and weaknesses.

6) Describe Product Planning. Describe the different steps in New Product Development Process.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M910106

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