Describe knowledge about e-commerce and identify key issues, Ask an Expert

Management Studies

Describe Knowledge about E-commerce

1. Case Exercise: Amazon

And use any other source you may find helpful to answer the following questions:

i. Identify key issues regarding KM for Amazon in terms of people, technology and processes.

ii. Do you think knowledge capture (intelligence gathering) can provide Amazon with a sustained competitive advantage?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9200896

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