problem 1: Can you list the process of building of new brand? Illustrate the sources of brand equity?

problem 2: Which brands do you encompass the most resonance with? describe why?

problem 3: Enlist the different types of brand. What are the necessary elements of a strong brand?

problem 4: prepare a short not on new trends in marketing with special reference to different forces responsible for such modifications.

problem 5: Describe in brief latest trends in the marketing practices?

problem 6: How efficiently has the brand mixed and matched marketing communications? How explicitly has it integrated its communication program?

problem 7: What do you see as the responsibility of Internet for building brands?