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1) prepare down the applications of research in marketing with appropriate illustrations.

2) Describe different scaling techniques commonly used in marketing research with appropriate illustrations.

3) Describe alternative methods of sales forecasting with suitable exs.

4) Critically describe the scope of advertising research with suitable exs.

5) Describe important features of cluster analysis with appropriate illustrations.

6) prepare detailed notes on:

a) Factor Analysis

b) Discriminant Analysis.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M910089

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