As marketers have increasingly new and innovative ways to reach their target markets, much of marketing strategy still retains an enduring quality. A firm understanding of the 4 P's and marketing strategy planning will serve as a sound base upon which new knowledge can be built.
With this in mind, reflect on the theories, concepts, and strategies presented in this course as you respond to the following:

Describe how your attitudes about the functions, methods, and strategic role of marketing have been impacted by the information you have gained in this course.

Identify the knowledge/insights you have gained that you think will be most useful in developing your own management style.