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Suppose you were recently promoted to director of international marketing for the medium-size corporation manufacturing, marketing, and selling products.

Your company has not used e-business prominently outside of U.S., and one of your first objectives is to use e-business and e-commerce internationally.

Describe how you might use these marketing strategies, comprising what specific areas you might investigate, and plan toward meeting that objective.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M936940

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