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Describe E-Business and list 10 rules of e-business, 15 major trends, convergence of data

1. In your own words, discuss the traditional definitions of value. Why do customers want companies they do business with to continuously improve?

Check Your Understanding

1. Define e-business and discuss why it is a big deal.

2. List and discuss the 10 rules of e-business.

3. List 15 of the 20 major trends affecting e-business. Explain what effectiveness, efficiency, and integration trends are.

4. Search the Internet for an e-business that participates in any one of the four major trends that are driving organizations to become e-business enterprises. (Most e-businesses offer self-service so find another trend.) Discuss how the business you've explored caters to the particular trend and provide the URL address to the site.

Issues to Consider

1. Discuss what is meant by value chain disaggregation and reaggregation. How are they the same for every business?
2. A major trend in the infrastructure for e-business is the convergence of various data and voice transport networks. Discuss this issue, addressing why it is occurring?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9201536
  • Price:- $20

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