Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Attempt all the problems.

Section-A

problem1) Describe Non store retailing. What are various formats of Non Store retailing? Compare benefits of Non store retailing to a Retailer and to a Customer. Give appropriate exs

problem2) Describe different Theories of Retail Evolution and give appropriate exs for each Retail Theory.

problem3) Do you agree that there are three keys to success in retailing – Location, Location and Location? What factors must a retailer consider while selecting the location for his stores? Discuss with appropriate exs.

problem4) How could small, independent retailers compete against large national chains?

Section-B

Case Study

Carrefour SA, France-based world’s second largest retailer, that clocked global revenues of E 97.8 billion in 2008, has according to the announcement, decided to foray into the country’s retail sector by opening its first Cash & Carry store in the National Capital Region (NCR) in mid-2009 or early 2010.

Europe’s largest retailer has been looking for opportunities to enter country’s fast growing retail sector since 2006 as its sales in its home market France, which accounts for nearly one-half of its global sales, have been stagnating for some time. Last year (2008), sales in France grew by a mere one per cent.

Despite adverse impact of global economic slowdown, sales in nascent organised retail sector of India still grew at the healthy pace of around 15 per cent in 2008. This growth though was slower than previous years when business grew at around 30 to 35 per cent per annum.
In order to give the fillip to its India plans and finalise sourcing arrangements, the European retail giant recently organised the meeting of food and non-food vendors in Delhi.

“Every market we enter, we work closely with local producers, farmers, agricultural cooperatives and manufacturers. In most Carrefour stores, around 90 per cent of the sold items are locally sourced,” said Carrefour in a statement.

“This meeting had three objectives: to introduce Carrefour Group and its project in India, to return on the concept of the cash-and-carry store and to present the working specifications and the mode of collaboration with suppliers.”

Apart from introducing group and its India plans, according to Herve Clec’h, Managing Director, Carrefour India, meet was also organised to build relationships and open business opportunities for suppliers in a company’s global sourcing network. While, world’s largest retailer Wal-Mart has recently opened its first Cash & Carry store in India in partnership with telecom giant Bharti Enterprises, world’s fourth largest retailer Metro AG of Germany is is already present on its own in the Cash & Carry segment with 5 C&C stores operating across large metro cities of Bangalore, Hyderabad, Mumbai, and Kolkata in India.

Two other Europerean retail giants Carrefour SA of France (world’s second largest) and Tesco plc of UK (world’s third largest) are now preparing blueprints for setting up their C&C format stores in India. While Tesco plc has joined hands with Star Bazaar retail chain of Tata group retail arm Trent Limited, Carrefour is believed to be in talks with the country’s largest retailer Fututure group for a possible tie-up.

All the main Indian retail players, who were earlier planning to foray into Cash & Carry wholesale retail, including Reliance Retail, Future group, Videocon, Indiabulls, appear to have withdrawn from race to enter this segment that apart from heavy cash investment requires long gestation period to make operations viable.

problem5) Case problems:

a) What is cash and carry format? Describe in detail, its advantages and disadvantages.

b) Why are global retailer look at investment opportunities in India?

c) Why is it significant for the retailer to have a in-depth knowledge of local vendors?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93617
  • Price:- $60

Priced at Now at $60, Verified Solution

Have any Question? 


Related Questions in Marketing Management

Problem statements serve as the foundation for policy and

Problem statements serve as the foundation for policy and advocacy initiatives. They assist in defining the public health issue and in communicating the urgency it poses to the general public. Though there are many forma ...

What are the three factors affecting channel choice briefly

What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

1 the three key resources in management information systems

1. The three key resources in management information systems (MIS) are information, information technology, and people. Which of these three resources is the most important? Why? The least important? Why? 2. As the use o ...

Need help with this marketing question think of three

Need help with this marketing question. Think of three product categories that you purchase.  In each, how is the market commonly segmented and to which segment do you feel you belong? How would marketing be more or less ...

Light of frequency 70times1014 hz is directed on a

Light of frequency 7.0×1014 Hz is directed on a particular metal surface. An energy of 4.0 × 10-19 J = w is required to remove an electron from the surface of the metal. a) Find the maximum KE of the emitted electron b) ...

Midterm 11question tco 3 all of the following are listed

Midterm 1 1.Question : (TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________. 2.Question : (TCO ) The process whereby a product formerly associated with a specif ...

Marketing discussion questionsdq1 -one concept you have

Marketing Discussion Questions DQ1 - One concept you have been introduced to is the concept of 'value-adding.' Associated with value-adding is the concept of value proposition. How are both of these necessary for a firm ...

Discussionmiddot assess the importance of

Discussion · Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Sugge ...

Marketing managementassignmenttotal word-1800 words

MARKETING MANAGEMENT Assignment Total Word-1800 words (including 400 in SWOT/TOWS) Please make this assignment through the following guidelines and mention the intext citation with APA referencing style. Take one global ...

Assignment part c your marketing planto conclude your

Assignment : Part C: Your Marketing Plan To conclude your marketing plan, in Assignment , you will describe the company's, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring me ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen