(a) In most cases, secondary data sources don’t satisfy the company’s research needs. Frequently primary data is required. What approaches are accessible to a marketing manager in gathering primary data?
(b) Elaborate on the marketing information system.
(a) What do you understand by the term market?
(b) What is meant by the term marketing environment?
(c) Describe in brief the followings:
(i) Micro environmental factors
(ii) PESTLE factors.
(a) Describe and discuss the consumer decision process.
(b) In what ways does organisational buyer behaviour distinct from consumer buyer behaviour?
a) describe and discuss the following terms:
(i) Marketing Ethics
(ii) Green Marketing, illustrating your answer with exs
b) Discuss and describe the benefits of E-Marketing as a marketing tool strategy.