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Describe and discuss (broadly speaking) the 4 Ps associated with your product/service.

o    4 Ps - Product, Place, Promotion, Price 

The product/business is a small company selling 12 ounce, single origin coffee from their website (kafeperle.com). Currently they offer two products (whole beans and ground, packaged for in home consumption). To date, the marketing efforts have been limited (given the limited amount of funds) and have focused primarily on social media and one on one local encounters. The website will provide more background.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91528762
  • Price:- $10

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