Problem: Achieving favorable brand loyalty is a goal of all companies small to large. How is brand loyalty defined? How is brand loyalty, sometimes referred to as brand equity, measured? Describe an example of a company that appears to have high brand loyalty amongst its customers. Does this company have a favorable brand equity in the marketplace; explain how you know this? Provide an example of a company that at one time had favorable brand equity but for some reason lost it, and briefly explain why? Describe your answer and give examples.