Describe 3 marketing and promotional approaches to the product/service, but they will be oriented toward different target demographics.

Part 1: Demographic Research

Choose 3 different target demographics (e.g., teens, parents, seniors).

Describe how you might market to each demographic. What main sales promotion techniques will you use? Be specific.

Concepts can include packaging, promotions, or any advertising methods that would reflect a different approach for each segment.

Describe at least 3 promotional techniques for each demographic segment. This section of the paper should be 3 pages in length and uses research from the company's website, local news media and should refer to findings and data in Parts 1 and 3 of the U1 IP.

Part 2: Sales Promotion Rationale

How and why will your promotional approaches differ from one demographic to the next?