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Dermavescent Labs Case

The information below is transcribed from WS#1 of the above case:

Unit contribution margin = 78.9%

Brand contribution margin = 36.6%

a) Briefly discuss each of the above 2 CM’s. Include your assessment of the information each CM provides, and to whom in the company. Suggest a specific decision for which each metric, respectively, provides important input.

Carefully distinguish between “initial purchase” and “repeat purchase” in evaluating the results of a Test Market. Use the Dermavescent case to illustrate your answer.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93134891

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