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Demographic trends suggest that a large number of baby boomers are on the verge of retiring. The Bay Area Medical Practice is meeting to focus on it's next 5 year strategic plan. It has performed a patient analysis and has determined that 40% of it's patient base is baby boomers. From an operational perspective, how might this group respond to this in terms of the four P's of marketing strategy?

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Operation Management, Management Studies

Category:- Operation Management
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