(Answered) Demographic shifts take on the role of a brand manager and

Management Studies

Demographic shifts: Take on the role of a brand manager and consider that the increasing median age of the U.S. population is sure to affect your brand's approach to consumers.

? Discuss how to use the increasing number of seniors and older Americans as an opportunity by adjusting each part of the brand's marketing mix (that is its product, price, place and promotion).

? Share an example with each point made.

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Marketing Management, Management Studies

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