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Demnstrate a customized approach to global marketing. Select one company and three countries. Do not use the company's country of origin (headquarters). Show how the company uses a customized or "glocal" marketing approach using one or more of the marketing mix elements (product, price, promotion and/or distribution) across the three countries. Document your sources (publication, website, advertisement, personal experience). Discuss the reasons the customized approach works well for this company across the three countries.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91417909

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