(a) describe the theory of Behaviorism and Media effect, using day to day situations as exs.
(b) (i) Describe what you understand by the term subculture?
(ii) State Interactionism theory and its effect on communication.
What do you understand by the term Society, Media and Culture theory? What are their connections and conflicts?
How does ‘Audience Theory’ contribute to process of communication?
Demarcate the multi-step flow theory of Communication.