Delta Airlines -

Overview of paper - Primary and Secondary Target Markets

Discuss, in general terms, your project company's primary and secondary target markets - be sure to discuss both the primary and secondary target markets in this section

Target Group

Choose one target group of your project company and name it. Discuss the group's demographic profile. Provide as much depth as possible.

Market Position

Compare your project company's market position with that of its major competitors. Provide data on the size of the overall market. Provide data (in chart or graph form) on the market share of your organization and your organization's competitors.

Conclusion.