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Dell Computers is known for revolutionizing the personal computer market by using mass customization. This company can turn out a big volume of computers while still having a diversity of options for customers to select from.

Suppose that you are the operations manager at Dell Computers. You have just received notification that Dell will ship premade computers to bigger electronics retailers, like Best Buy. There will be four standard models to be sold in this new venture. This will cause a shift in your process strategy.

What kind of strategy will you use to meet up this demand? What impact will this strategy have on the production line? What are some of the merits and demerits of making this shift?

Validate your answers by using illustrations and reasoning.

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