Delivering on a value proposition demands constant improvement and innovation as competition changes over time along with evolving customers’ needs and wants. How an organization delivers is not only dependent on its ability to serve the market but also on how well it adapts and overcomes the challenges of its own structure, culture, incentives, and design. However, an organization may face many barriers that hinder its ability to overcome these challenges.

Identify at least one organization that faced these barriers, describe the approach used to address these barriers, and explain whether it was successful or unsuccessful.