Part 1- Deliberate how ignorance of stereotypes about certain groups may influence marketing efforts targeted to a population (pick one population or group to discuss), and may eventually impact the perception and or status of the organization.
Part 2- Recognise an organization that has either missed an opportunity to (or miss-managed) its marketing labours to a population (again you can pick the population or group). Hint- you may essential to do some searching on the internet for find examples. You may utilize your own knowledge and experiences to respond.