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Define/explain/discuss what it is for an organization to “create value” for its customers and provide at least 2 specific examples of value creation (other than low prices). Next, identify and discuss how marketing firms become more value driven (create value) organizations. (Hint: Chapter 1 of the text book specifically discusses 4 different activities that are NOT the 4P’s.) Please make sure to briefly discuss all 4.

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Operation Management, Management Studies

Category:- Operation Management
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