(a) Clearly describe all the elements that constitute the Marketing Mix.
(b) Comment on the steps required in developing the Promotion Mix. Support your answers with appropriate instances.
Define what you understand by the phrase “Brand” and elaborate on each of the steps of Brand Strategy Development Process.
Describe what you understand by Customer Relationship Management (CRM) and elaborate on each of the steps of the methodology to build the CRM solution.
Describe what you understand by Consumer Buyer Behaviour, supported by relevant models, processes and diagrams.