problem 1:

Marketing Mix:

(a) Clearly describe all the elements that constitute the Marketing Mix.

(b) Comment on the steps required in developing the Promotion Mix. Support your answers with appropriate instances.

problem 2:

Define what you understand by the phrase “Brand” and elaborate on each of the steps of Brand Strategy Development Process.

problem 3:

Describe what you understand by Customer Relationship Management (CRM) and elaborate on each of the steps of the methodology to build the CRM solution.

problem 4:

Describe what you understand by Consumer Buyer Behaviour, supported by relevant models, processes and diagrams.