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Q. During purchasing decision, evaluation stage, consumer forms preferences among brands in choice set. There are 2 models that help consumer to reach to right decision compensatory and non-compensatory. Define m and show how later helps consumer in recommending a car among 3 brands. Assume that total features that are steering consumer's selection are: number of seats, availability of spare parts, engine performance and preferences of people toward car.

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Operation Management, Management Studies

Category:- Operation Management
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