Define the term organizational buying behaviouran, Ask an Expert

Management Studies

Define the term Organizational Buying Behaviour.

An organization not connect only into selling of products, but they also engage within buying of products also as material, plants, manufactured parts and equipments and various services etc. Therefore they require the services of other organization also. Hence their services there are requirement of understanding buying procedures.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576165

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