problem 1: Define the term marketing and describe in brief the different concepts of marketing.
problem 2: Marketing begins with consumers and ends with consumers. Describe.
problem 3: describe the concept of marketing mix or 4 P’s of marketing?
problem 4: Describe the terms shown below:
a) Need, wants and demand
c) Value, cost and satisfaction
d) Exchange, transaction and relationships
problem 5: Does the marketing concept imply that marketers must confine themselves only to those requires and wants that consumer’s say they want to satisfy?