Q. Apply Porter's Five Forces model to an analysis of the competitive environment for a given trade situation.

Define the target market as part of a marketing plan for a given situation.

Classify a specified consumer product using the three-way consumer products classification system.

Develop an appropriate set of marketing objectives which support a given mission statement.

Develop a SWOT analysis for a given trade situation.

Select an appropriate distribution channel for a given marketing situation.

Select an appropriate pricing strategy for a given marketing situation.

Select an appropriate promotion strategy for a given marketing situation.

Develop a tactical marketing plan which supports specified elements of a strategic marketing plan.

Identify monitoring and control activities appropriate for a specified tactical marketing plan.