China as well as India have demonstrated trends toward Western-style consumption over the last decade. Given the importance on the youth market in the US over the last 60 years (since the baby boom), what can you propose for marketers in these youth-oriented consumer economies (China and India)?

Guided Response-

Define the products (goods and services) that interest these youth markets.

Compare as well as contrast the micro- and macro-environmental forces that can inspiration the marketing strategies for these products (goods and services).

Analyze the marketing strategies of these two countries as well as compare them with Western-based consumption marketers (e.g., US).

Explain what opportunity for U.S. companies might you foresee? Support your reasoning.