Define the position on benefits for positioningposition on, Ask an Expert

Management Studies

Define the Position on Benefits for Positioning.

Position on Benefits:

This approach and strategy is closely associated to prior one. Here product is positioned upon its benefits as colgate (i.e., strong teeth and safety) and Pepsodent (i.e., Gum Protection), as well as Close-up (i.e., Fresh Breath).

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576399

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