Define the organizational buying decision process in, Ask an Expert

Management Studies

Define the Organizational Buying Decision Process in briefly.

The Organizational Buying Decision Process:

Business buyers do not buy goods for only personal consumption. Although they buy goods and services to make money, just to decrease operational cost or to suit social obligation. Different stages are there in decision making process in business buying: problem recognition, information search, evaluation and selection, purchase and decision implementation and post purchase performance evaluation.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576358

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