1.Consider the number of product options available in the US consumer market. In virtually every product category, consumers have many options to fulfill their needs. For example, televisions.
Are all these options really necessary? Is having this many choices a good thing for consumers? Why or why not?
2. Pricing strategy associated with services is typically more complex than the pricing of tangible goods. As a consumer, what pricing issues do you consider when purchasing services? How difficult is it to compare prices among competing services, or to determine the complete price of the service before purchase? What could service providers do to solve these issues?