Define the industry and the boundaries of the industry within which your company competes.
Identify the major competitors of your firm and use two different sources of information to do so? Identify any differences between the two information sources.
Choose one of the competitors of your firm. Examine recent news stories about its performance. Offer examples of how it did not meet the expectations of observers and insight as to why this did not occur.
Provide insight regarding the corporate culture of this firm.
Define how, not where your company competes.
Identify the key operational performance indicators for firms competing in this industry.
In one half page, summarize what you think is the connection between the key insights of the Zahra & Chaples (1993) reading.