Internet Mini Case 6 on Williams-Sonoma can be originate on the Pearson Higher Education web site. Cite sources using APA guidelines. Each reply to each of the four questions should be 200-300 words in length.
1. If the Williams-Sonoma endures with its present strategies and objectives where will it be in five years?
2. If you were the CEO of William-Sonoma then what strategies would you recommend and why?
3. Define the competitive strategies used by each of Williams-Sonoma's competitors. Which of these plans are the most effective? Support your answer.
4. How is Williams-Sonoma by means of the Internet as a distribution channel now and how would you recommend that they use the Internet in the future?