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Price-

• How is this product priced relative to competing products?

• What is the rationale for employing this pricing strategy?

• Are there pricing discounts (for example wholesalers, bulk)?

Place

• Where is the product sold as well as why have those locations been selected?

• Do the locations give passable accessibility to the target market?

• Are products sold online as well? Is there transparency between online as well as brick and mortar outlets?

Promotion-

• What marketing communications does this company use to indorse the product?

• Define the advertising, personal selling, public relations and direct marketing, and so on, efforts)

• What key messages are portrayed to consumers? What is emphasized? What is the image?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9156150

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